In recent years, there has been growing retailer interest in e-retail activities, as the worldwide growth in the e-retail market demonstrates. E-commerce is defined as the process of selling goods and services using electronic media, particularly the Internet ( Dennis et al., 2004). One of the most exciting and successful applications of digital marketing is e-commerce, also named e-retail. Several studies have analyzed the considerable influence that digital technologies, such as the Internet and social networks, have had on marketing research ( Brady et al., 2008 You et al., 2015 Babić Rosario et al., 2016 Kannan and Li, 2017). SPONSORS: Natalie Reese Dreyer Realtor® – Berkshire Hathaway, Momni Boutique, Murray Hill Preservation Association, Moon River Pizza, Vagabond Coffee Co., Mockshop Music Exchange, Blue Moon, Jess & Lex Wedding Co.Digital information and communication technologies (ICT) have, in recent years, significantly improved marketing research, as they have in many other fields, leading to a concept of digital marketing recently defined as “ an adaptive, technology-enabled process by which firms collaborate with customers and partners to jointly create, communicate, deliver, and sustain value for all stakeholders” ( Kannan and Li, 2017). Free parking at Bank of America, 840 Edgewood Avenue.Jacksonville Jaguars interactive experience.Rock climbing wall by The Boy Scouts Boy Scouts of America® North Florida Council.Local beer and food by Fusion Food Truck, Latin Soul Grille Food Truck and Bold City Pops.Live music presented by Mockshop Music Exchange featuring: Strangerwolf, The Young Step and Sea Cycles.Natalie Reese-Dreyer Realtor® and Momni Boutique present Murray Hill Centennial Celebration, a neighborhood block party 100 years in the making. Join Murray Hill Preservation Association, neighbors and businesses to celebrate the 100 years since the town of Murray Hill was incorporated.
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